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Dodge La Femme

Source
Woman is the reason emerged between the observation of the marketing department of Chrysler more women were taking interest in the car during the 1950's and women's views on what car to buy the color was to become part of the decision to buy a couple car. La Femme is an attempt to break into the automotive market women.
The concept of Woman was based on two 1954 Chrysler show cars season. Called The Count and Countess de La, each was constructed from a rigid body, Chrysler Newport, and each gave a clear plastic roof on the carrier. While Earl was designed using masculine colors, Countess painted "Dusty Rose" and "dove gray" with femininity. Chrysler favorable response encouraged to follow the concept of the Countess.
1955
Dodge has been renamed the project and the concept of the Woman began as a 1955 Dodge Custom Royal Lancer "spring special" two-door hardtop, coupe, painted "white sapphire" and "Heather Rose. "In there, the outside has received special gold-colored "La Femme" script that replaces the standard "Custom Royal Lancer" cars on the scripts front fenders.
The interior of the car also received attention and functions. 1955 La Femme interior were covered with a tapestry material especially with rosebuds on a pink background and pale pink vinyl pale silver finish. Women also came with a key in a bag in calfskin increased, in coordination with the interior of the car. The bag can be stored in a special compartment built into the back of passenger seat, and his gold medal in front to the outside. This brushed metal medallion, was large enough for the owner's name engraved on it.
Each bag was equipped with a coordinated accessories inside, including a face powder compact lipstick, cigarette case, a comb, and a lighter wallet, all made of imitation tortoiseshell, plastic and metal goldtone pink or calf leather and metal gold-tone, and all were designed and made by truck, which was a clothing manufacturer beautiful women and accessories in Chicago, Illinois.
In the driver's seat was a magazine containing a waterproof rain hat and umbrella, all of a model to match the vinyl lining of Rosebud. Marketing brochures for Dodge La Femme was clear that the car was made "by special Appointment to Her Majesty ... The women of America. "
1956
In 1956, the return of The Woman without letters at least fanfare dealers Dodge marketing department called La Femme "a huge success." For 1956, Dodge has replaced Heather Rose and Sapphire White Orchid and diet with Misty Regal Orchid color scheme. The interior of the car in 1956 will not follow the example of the model 1955, and in its place is "La Femme" models of seats, roof, interior paint and carpets. The fabrics used have been very difficult to reproduce. The seat covers were a thick cloth and white with the appearance of random patterns organic lavender and purple short circuit in a manner very similar to the belt loop of hair. The cloth flag was too heavy white fabric with touches of gold paint many small random. The carpet pile with various shades of lilac and purple. Boxes behind the seats have also changed for 1956 to accommodate the waterproof rain hat and umbrella that comes with the model. The two boxes were the same this year as there was no need for the accommodation bag is only available with the Woman 1955.
Legacy
Sale materials for the 1956 Dodge La Femme
1957 Dodge dropped the woman and did not examine the concept. Because the woman is a $ 143 set of options, total production was not triggered the Production Figures of the Dodge, although research suggests that less than 2500 were made during the period of two years. At least 40 known examples there is a 1955 version and version 20 for 1956, including at least 3 verifiable optioned D-500 Women of 1956 La.
There are many theories about the low sales of all women trim. No evidence of magazines, television, radio ads or other female have been found since 1986. Given the large number of Dodge dealers in the United States at the same time, very few of them were a woman their demonstration showroom. Instead, a single sheet brochures are the only distributor Dodge follow women were available for purchase at a time when other special trim models as the Chrysler 300 letter, Plymouth Fury and DeSoto Adventurer were widely and enthusiastically promoted.
Sources
The Dodge La Femme international website and registration, Leslie Howard, author. July 2003.
Women: a statement of fantasy and women in the company chauvinistic 50 Aftermarket, James Guyette, Author. January 2004.
1955-1956 Dodge La Femme: Appointment and Her Majesty the American woman car collection, Tom Lindsey, author. February 1988.
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Categories: Dodge | rear wheel drive vehicles | Full Size Car | Coupe | 1950 automobiles About the Author

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