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Studebaker Special

The shape of the humble egg can get into a nice design products

By: Geoff Ficke

I have often written about the importance huge design differentiation and success in the branded products . We all know Examples of well designed products that become standards. Ferrari sports car, Rolex watch, the Barbie doll, a Krups toaster or a PEZ candy dispenser are examples evident packaging or design products that consumers around the world. When the rare Ferrari Testarossa roars down the highway, you know immediately that the "yellow Prancing Horse" badge stands tall and, preferably, in the automotive world's most exotic style.

One of the 20th century industrial designers Raymond Loewy was renowned. Born in France, Mr. Loewy became the designer of choice for manufacturers consumables and non-consumer products, industrial and logo of the carrier as a result of simple design elements that are often built around of their products. Visitors to the store often observed Loewy I had a plate of eggs a priority in his office. The eggs were support true creator of all partners of Loewy. They were there to be stuffed and eaten.

Raymond Loewy's view, the egg was the perfect way of nature. The egg is oval, circular, rectangular, smooth, white, and a unique combination of high and low. Is no other way so convincing. When you see it's nice when you hold is comforting. It does its best to use the design capabilities beautiful eggs inherent in the work of industrial design. The simplicity of form becomes identifiable in the "product design Loewy."

A list of famous products, packages and logo of the company that created on his long career Loewy is a farewell incredible creativity and wide. The following is a list of some of the works of Raymond Loewy:

• Gestetner mimeograph machines in Pennsylvania Rail Road locomotive
• Schick electric razor IBM key drilling
• Coca Cola bottle and logo of Lucky Strike cigarettes Logo
• Leisurama Houses New York City Transit cars R40
• Exxon sky Interior Laboratory at NASA Logo
• Shell Oil logo, Studebaker Avanti Major Auto
• Panama Cruise Line Frigidaire inside the tank
• Wahl Eversharp Pen International Harvester Logo
• Dorsett Catalina yachts Zippo lighter
• Cold Spot Refrigerator Sears Huppmobile Car
• 1947 Greyhound Bus Scenicruiser FILBA Jukebox

This is an impressive and many of these products are considered timeless board and the cup so far. Motor Trend and Car & Driver Magazine Studebaker Commander list as one of the most beautiful car design in the 1950s. Locomotives Loewy has designed the 1940's are considered as classical art lovers of trains. In most of each of these designs incorporates stylistic elements of the egg are visible to the eye, even the most skilled. Industrial design students study Loewy processed products and students studying the art of Rembrandt, Picasso.

Businesses and entrepreneurs who love and diligent work of highly stylized designs are much more likely to succeed in the short and long term. Consider Polo Ralph Lauren clothing line. The attention to detail, design, quality mania and maintenance of the brand as a product of lifestyle has established itself as a decade after Classic Polo decade. Calvin Klein Women has a well, based on the brand positioning as an edgy, urban style. Brand Benetton, however, was a huge success in the 1980s. However, Company does not maintain their creativity in the design and was widely down.

Of course, today, the automotive industry is being buffeted by problems of overcapacity, a global credit crisis and high fuel prices. The industry is not as important as design in business cars. Yet it is almost impossible to differentiate one car from another modern roads. The success of the BMW Mini, the new Volkswagen Beetle, the Cadillac CTS, Enclave Mazda Buick Miata is almost entirely due to his unique style, the elegant body. They are far from the cheapest vehicles in their categories. Just shout "Cool, buy me!" Why do car manufacturers not many others note the importance of differentiation, the characteristics design convincing occurs when the form of cash, indifferent, wins trip transportation special personality completely absent.

All aspects of design and product presentation is crucial to the creation of a strong identity, lasting impression in the minds of target consumers. The logo should reflect the characteristics and advantages of positioning that is unique to a product. The packaging has to face competition and support the brand message being transmitted. The product logo, iconography colors fonts and printed copy of the package must be married to the packaging and content of the product itself. Well-designed products seems natural, seamless. It is attracting the eye. They do not attack the senses.

Raymond Loewy Using the egg as a creative medium is favored device clever, it can be easily copied. The egg appears as a staple food, it offers a lot of industrial designers with the inspiration. However, Loewy had a good eye, simple and elegant style and the art was unique properties of egg-shaped. They have been used in its entirety and created its own unique design style. The possibility of reproducing this use of design features natural or artificial is omnipresent. Product successfully integrate new creative devices can borrow from which can be harvested.

About the Author

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.

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