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Detroit Auto

Detroit Auto In The News

Atlanta's Thriving Import Scene

Atlanta is the most populous city in America and a busy hub for business, the arts and the entertainment industry. It also has quite a thriving import racing scene with lots of enthusiasts eager to show off their lowered and fixed up cars on Atlanta’s finest roadways. The import scene consists of enthusiasts modifying, fixing up and lowering cars. This thriving city hosts some of the most prominent and well known import show events including the Import Alliance Show, Hot Import Nights plus the Atlanta Dragway import show off. One of the two most popular cars on the Atlanta racing scene is the Honda Civic and the iconic and now discontinued Acura Integra.

The Civic has always been one of the most popular cars on the import scene, not just in Atlanta but in Socal as well as Japan. Reasons why it’s a prime choice include its affordability, light-size weight plus numerous aftermarket parts for lowering and customizing. Lowering the Civic improves its performance on the road when it comes to cornering and handling plus not to mention that lowered cars look cool and badass. Honda Civic Atlanta offers great prices on the Civic.

Honda debuted the 2012 Civic at the Detroit auto show and the sports car received a makeover with modified tail lights and a new rear bumper. Eco-assist is in place, a feature which trains the driver to drive a lot more efficiently and conserve gas. Three engine choices will be available; natural gas, hybrid and traditional. The 2012 Civic would make a stunning import car due to its new and striking appearance. The engine will be a 2.0 Liter with a total of 197 hp and a six-speed transmission will be in place. MSRP for the base model will cost around the late $15k range. New Honda Atlanta will have the new 2012 Civic available as soon as it's available for sale.

Another rather “old school” but classic car quite popular in the Atlanta racing scene is the Integra. Unfortunately this car is no longer produced, but it’s considered a classic in the import scene due to its aggressive and sporty look. The Integra was especially popular during the 90’s when it was the cool car to drive and race. It is a staple on the import scene because of the fact that parts can be easily changed plus with the right mods it can become a relly fast drag car. GSR and Type R engines are often installed. Integra’s have won tons of drag races and road races for many years now. The third generation Type-R engine puts out 195 hp and 8000 rpm. The valve train contains 4 valves per cylinder and dual overhead camshafts with Variable Valve Timing and a VTEC system. Many import fans consider the Acura Integra one of the best front wheel drive vehicles ever made. The Integra was replaced in 2002 with the Acura RSX. New Acura Atlanta has a vast selection of the new RSX.

Next time you are in Atlanta you’re sure to come across some really sweet fixed up import autos. Atlanta is quickly becoming the drifting capital on the East Coast and giving SoCal a run for it's money when it comes to racing.

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Detroit Auto Show Porsche rebuffs

Porsche AG said Monday it will withdraw from the International Auto Show in Detroit, the largest industry United States in favor of marketing efforts to more directly reach potential buyers. The manufacturer of luxury sports cars designed to focus on the watch you have more customers. The automaker plans to focus on shows in areas with more customers, said spokesman Tony Fouladpour.

Fouladpour said Porsche gets better results when you spend your marketing budget to get potential customers in vehicles - such as lessons Driving in the hands of local dealers at such events as car shows. "People are much more likely to buy if they drive cars," he said.

Instead of being shown in many auto shows, Porsche decided to focus more on activities marketing personal information such as local events, where customers can test drive the vehicles, said Fouladpour. "What we generally find is that most people of our vehicles, the most likely to buy them, "he said.

In 2006, Porsche sold 290 cars in Michigan, compared to 8827 in California, Florida and 4177 in 2172 in New York. The decision is not intended as a snub to Detroit and the region Fouladpour said, given that Porsche has renewed support for the final Grand Prix race this year.

The U.S. Bureau of Porsche said it is re-evaluating their presence in the auto shows and wants to focus its traditional resource interaction direct potential customers to achieve a performance Porsche effective title = "Flowtech"> Flowtech. "As a showcase for new media, The Detroit show is probably the main International Auto show in North America, "said David Pryor, vice president of corporate marketing, in a statement. "However, as Porsche strives to seek new employees or more to reach and communicate directly with your potential customers, we must look beyond the traditional demonstration Auto consumers - even those that are recognized in the industry. For us, this is a strategic business decision that allows us to allocate limited marketing resources more effectively. "

The German automaker said in the past two years, fell 23 to present the North American car shows participating in nine events. New have been no news on a golf outing Monday for members of the Automobile Dealers Association also sponsors the Detroit International Motor Show.

"There was no comment at all," said Carl Galeana, a Chrysler dealer and senior co-president of the Automobile 2008. "Porsche has been very, very good for us over the years. This is a decision strictly strategic marketing and of course I respects. "Says Galeana, in any case, the withdrawal of Porsche is an opportunity for other exhibitors engine out. "This is a great opportunity for us."

Galeana said he regrets the decision to exit from Porsche and welcome once again shown for the future. The show is directed by the Detroit Auto Dealers Association. "It's a shame because they are an iconic brand, but we respect their decision," Galeana said. "Without a doubt, leave as friends. We hope to return one day. "Therefore, next year Porsche in North America only show at trade fairs in Chicago, Los Angeles, Miami, New York and Toronto.

The Detroit Auto Dealers Association has lobbied for a new or expanding Cobo Center to host the show, but the departure is not related to Porsche, he said. "I like to say that if we had more space left Porsche," said Galeana. "It's really not the case. It's a marketing decision based on your sales."

About the Author

Mike Bartley, 49, is a professional automotive journalist domiciled in Irvine, CA. He travels from one state to another to cover the hottest auto shows, racing events and automotive revelations. His penned compositions cover press releases, reviews, and suggestions. Where the auto action is, that’s exactly where you can find Mike.

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